2004-2005
Ekelund focused on exchanging light fixtures for more energy efficient replacements. We also researched our garbage processing for more efficiency. In addition we investigated the use of formaldehyde free compound in our final processing stages.
Ekelund initiated the research to enhance our 3-color patented Rainbow weaving method to a 6-color pixel weaving method. The environmental benefits of the pixel weaving process are less warehousing of many different colors of yarns and no remnants.
2006
Ekelund introduced its first textiles using the 6-color technique to consumers.
2007
Ekelund decides to invest in product research where its textiles can offer inherent ecofriendly properties. This was further enhanced when we discovered that bamboo viscose yarn exhibited an inherent feature to eliminate bacterial growth.
We further expanded our product development team to include staff from idea generation to product marketing. An 8 person team is now allowing us to make it right from the start. The total number of iterations in new development has been significantly reduced as a result.
Ekelund is awarded “The ECO Price” honorary award.
After a study of our Swedish distribution system in regards to ECO friendliness, we elect to sign a contract with the Swedish Postal system for our domestic distribution.
2008
Ekelund staff pays a visit to China to study the bamboo farming, harvesting, and processing of the bamboo to bamboo viscose fibers. Ekelund also this year introduces the naturally scent free dish cloth where we have harvested ecologically renewable properties in a great consumer product. The dish cloth requires less washing and less use of paper equivalents which preserves our environment.
2009
Ekelund receives the distinguished “Textile of the Year” award for its development of the antibacterial and scent free Dish Cloth. Ekelund also introduces its light throws containing the bamboo viscose fibers to allow use in more damp environments such as for boats and more tropical environments without smelling moldy.
2010
Final processing is now done without any formaldehyde related properties in our process.
2011
Ekelund starts using “green” electricity produced from solar, wind or water resources.
We support research on how to revise the criteria for textile ECO labeling in relationship to Good Environmental Choice.
Ekelund is studying plans for the future and has identified an issue relating to transportation to far away customers. Airfreight will continue to increase to where we will lose affordability with those markets. Ekelund has therefore decided to look at manufacturing in Asia and South or Central America within a 10 year time frame.
During the fall, Ekelund signed an agreement to produce its products under license in China for their domestic market. The agreement regulates how the licensee obtains our technology, design and the trade mark Ekelund.
Ekelund receives the distinguished “Textile of the Year” award for the 6-color pixel weaving system. This can be considered a whole new weaving method in an industry that is over 1,000 years old.
2012
New criteria from the Society for Nature Conservation for textile ECO labeling are issued. As a result, and also because this ECO labeling does not seem to be recognized worldwide for the growing Ekelund export sales, Ekelund has decided to abandon the Society for Nature Conservation labeling. We will instead get involved in a more detailed environmental reporting procedure via our web site and thru visits to our factory in Horred.
Ekelund has further also decided to start using ecologically grown organic cotton for all of its production instead of conventionally grown cotton.
LOOKING AHEAD – NEW GOALS
The way we work at Ekelund, by assessing our ecological ideas on-the-fly, makes it a bit difficult to establish a detailed plan. As done at many other corporations, we are working with 5 – 10 year plans in all areas. We will assess these plans with our “green eye-glasses” and see what we can do to provide further environmental improvements.
As we have started a licensed production facility in China for their domestic market, we intend to find like solutions in other parts of the world making environmental sense.